Mediacom is an Italian fi rm that from 1993 provides consulting services at 360° to individual fi rms, institutions, consortiums and associations for the development of the commercial activity in the ex Soviet Union. It is present in the Russian Republic Federation from almost 15 years, and jointly to the controlled Russian fi rms, hires more than 250 employees. The Head Quarter is located in Moscow and other 10 operational offi ces are spread over the territory. In 2004, Mediacom’s turnover was more than 120 million. Mediacom performs consulting, representational and commercial activities in different sectors and can be seen as a reference point for the development of new business in the ex USSR territory. The strength of the fi rm comes from its notable matured experience in the fi eld and its widespread presence over the territory